mattrguerra.comHouston area
Matt Guerra
  1. 01AI & Automation
  2. 02Photography
  3. 03Design
  4. 04About
  5. 05Notes
  6. 06Contact
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mattrguerra/meridian-outreach-vaultmainPrivate on GitHub, published here in full

Nell Kettering_email-1.md

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05-Outputs/First Email/04 - Sent/Nell Kettering_email-1.md

  1. ---
  2. type: outreach-draft
  3. client: "Nell Kettering"
  4. client_stub: "[[Nell Kettering]]"
  5. company: "Larch Coffee Roasters"
  6. segment: "Palladium Partner"
  7. outreach_type: Check-In
  8. template: "[[Email-Success-CheckIn-1-Full]]"
  9. sequence_step: 1
  10. confidence: 87
  11. bitrix_deal_id: 400908
  12. bitrix_stage: "Quarterly Check-In / First Email Sent [C36:PREPAYMENT_INVOIC]"
  13. routing: "05-Outputs/First Email/04 - Sent"
  14. drafted_by: Matt (hello@meridiandisplay.example)
  15. drafted_date: 2026-07-28
  16. email_approved: "2026-07-29"
  17. tags:
  18. - outreach
  19. - email-draft
  20. - check-in
  21. - first-email
  22. ---
  24. # First Email (Draft): Nell Kettering (Larch Coffee Roasters)
  26. > **Confidence: 87%**: Larch runs a farmers-market stand alongside the roastery (company About page); the hook references the stand.
  28. Segment: [[Palladium-Partner]] · Play: [[Check-In-Outreach]] · Source stub: [[Nell Kettering]]
  30. ---
  32. **Subject:** What's New, Planning Ahead & Quick Check-In from Meridian Display Co.?
  34. Hi Nell,<br>Hope you've been doing well!
  36. Hope the market stand has been busy this summer! Checking in to see what's ahead for Larch this fall, whether that's a new canopy for the stand or signage for anything new you're working on.
  38. **We'd love to:**
  40. 1. Make sure everything from your previous orders is running smoothly.
  41. 2. Quickly discuss how we can support you to strategically plan ahead, which can Save Big on your costs, energy, and achieve Better Results for your upcoming events.
  42. 3. Share some of our newest products and resource updates this quarter at Meridian, such as:
  43. - [**Modular Booth Planner**](https://meridiandisplay.example/modular-booth-planner?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci): Lay out your next booth online and see what it will look like before you commit to anything.
  44. - Start from a 10x10, 10x20, or 20x20 footprint, or set your own size
  45. - Add counters, lighting, and TV mounts and watch the layout update as you go
  46. - Save a plan and share it with your team before you sign off
  47. - [**Bulk Buy and Storage**](https://meridiandisplay.example/bulk-buy-storage?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci): Order in volume once, keep it with us, and ship to each event or location when you need it.
  48. - Pricing that steps down as quantities go up on flags, banners, and tents
  49. - Free storage for bulk-ordered displays between shows
  50. - Multi-location fulfillment from a single order
  51. - [**Design Studio**](https://meridiandisplay.example/design-studio?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci): Get print-ready artwork faster, whether you want to build it yourself or hand it to our designers.
  52. - Customizable templates with live previews
  53. - Free design revisions for Partner Program clients
  54. - A Meridian designer on hand when you want a second set of eyes
  56. If you have 10–15 minutes available next week, I'd be happy to set up a quick virtual call to exchange ideas and explore opportunities together. Or you can book a time from my link [here](https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci). Let me know what works for you.
  58. Thank you again for being a valued Partner Client, I look forward to hearing back from you soon.
  60. ---
  62. ## Personalization basis & sources
  63. Larch runs a farmers-market stand alongside the roastery (About page, checked 2026-07-28). Plinth history shows a canopy and table cover order last year. The hook stays on the stand.
  65. Sources on file:
  67. - https://www.larchcoffee.example/about
  69. ## Audit
  70. - Pass 1, facts: stand confirmed on the About page. PASS.
  71. - Pass 2, voice: PASS.
  72. - Pass 3, template: PASS.
  73. - Score 87. Approved by Matt 2026-07-29.
  75. ## Status
  76. Sent 2026-07-29. Nell replied by phone the next week (see the stub's Human Notes); follow-up sent 2026-08-11.
  78. ## Bitrix HTML
  80. *Paste the block below into the Bitrix email body; the subject goes in the subject field. No signature block, per Matt (Gmail appends it).*
  82. ```html
  83. <!-- Subject: What's New, Planning Ahead & Quick Check-In from Meridian Display Co.? -->
  84. <div>
  85. <p>Hi Nell,<br>Hope you've been doing well!</p>
  86. <p>Hope the market stand has been busy this summer! Checking in to see what's ahead for Larch this fall, whether that's a new canopy for the stand or signage for anything new you're working on.</p>
  87. <p><strong>We'd love to:</strong></p>
  88. <ol>
  89. <li style="margin-bottom:12px;">Make sure everything from your previous orders is running smoothly.</li>
  90. <li style="margin-bottom:12px;">Quickly discuss how we can support you to strategically plan ahead, which can Save Big on your costs, energy, and achieve Better Results for your upcoming events.</li>
  91. <li style="margin-bottom:12px;">Share some of our newest products and resource updates this quarter at Meridian, such as:
  92. <ul>
  93. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/modular-booth-planner?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci"><strong>Modular Booth Planner</strong></a>: Lay out your next booth online and see what it will look like before you commit to anything.</li>
  94. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/bulk-buy-storage?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci"><strong>Bulk Buy and Storage</strong></a>: Order in volume once, keep it with us, and ship to each event or location when you need it.</li>
  95. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/design-studio?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci"><strong>Design Studio</strong></a>: Get print-ready artwork faster, whether you want to build it yourself or hand it to our designers.</li>
  96. </ul>
  97. </li>
  98. </ol>
  99. <p>If you have 10–15 minutes available next week, I'd be happy to set up a quick virtual call to exchange ideas and explore opportunities together. Or you can book a time from my link <a href="https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci">here</a>. Let me know what works for you.</p>
  100. <p>Thank you again for being a valued Partner Client, I look forward to hearing back from you soon.</p>
  101. <!-- image footer: paste from [[Email-Success-CheckIn-1-Full]] -->
  102. </div>
  103. ```