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Matt Guerra
  1. 01AI & Automation
  2. 02Photography
  3. 03Design
  4. 04About
  5. 05Notes
  6. 06Contact
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mattrguerra/meridian-outreach-vaultmainPrivate on GitHub, published here in full

Cassius Alcott_email-1.md

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05-Outputs/First Email/04 - Sent/Cassius Alcott_email-1.md

  1. ---
  2. type: outreach-draft
  3. client: "Cassius Alcott"
  4. client_stub: "[[Cassius Alcott]]"
  5. company: "Kestrel Events"
  6. segment: "Palladium Partner"
  7. outreach_type: Check-In
  8. template: "[[Email-Success-CheckIn-1-Short]]"
  9. sequence_step: 1
  10. confidence: 82
  11. bitrix_deal_id: 400853
  12. bitrix_stage: "Quarterly Check-In / First Email Sent [C36:PREPAYMENT_INVOIC]"
  13. routing: "05-Outputs/First Email/04 - Sent"
  14. drafted_by: Matt (hello@meridiandisplay.example)
  15. drafted_date: 2026-07-28
  16. email_approved: "2026-07-29"
  17. tags:
  18. - outreach
  19. - email-draft
  20. - check-in
  21. - first-email
  22. ---
  24. # First Email (Draft): Cassius Alcott (Kestrel Events)
  26. > [!NOTE] OPENING GENERALIZED 2026-07-28: could not be raised to 85.
  27. > No verifiable company or personal detail was found at drafting time, so the hook speaks to their order pattern only. Nothing in this email needs fact-checking against the client.
  29. > **Confidence: 82%**: Order pattern only (Plinth: steady orders through the summer event run). No external claim.
  31. Segment: [[Palladium-Partner]] · Play: [[Check-In-Outreach]] · Source stub: [[Cassius Alcott]]
  33. ---
  35. **Subject:** What's New, Planning Ahead & Quick Check-In from Meridian Display Co.?
  37. Hi Cassius,<br>Hope you've been doing well!
  39. Kestrel has kept us busy this summer, so I wanted to check in before the fall show season picks up and see what you have coming.
  41. If there's anything coming up where we can help, I'm happy to put a quote together or set up a quick call. You can grab a time [here](https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci).
  43. Thanks again for being a Partner Client!
  45. ---
  47. ## Personalization basis & sources
  48. Order pattern only: Plinth shows steady orders through the summer. No external fact is asserted. (A later enrichment, 2026-09-22, found Kestrel producing the fall home and garden show; that is for the follow-up.)
  50. ## Audit
  51. - Pass 1, facts: none asserted. PASS.
  52. - Pass 2, voice: PASS.
  53. - Pass 3, template (Short): PASS.
  54. - Score 82: below 85 because the opening is generic, which is the documented fallback. Approved by Matt 2026-07-29.
  56. ## Status
  57. Sent 2026-07-29, no reply. Follow-up approved and queued in `05-Outputs/Second Email/03 - Unsent/`.
  59. ## Bitrix HTML
  61. *Paste the block below into the Bitrix email body; the subject goes in the subject field. No signature block, per Matt (Gmail appends it).*
  63. ```html
  64. <!-- Subject: What's New, Planning Ahead & Quick Check-In from Meridian Display Co.? -->
  65. <div>
  66. <p>Hi Cassius,<br>Hope you've been doing well!</p>
  67. <p>Kestrel has kept us busy this summer, so I wanted to check in before the fall show season picks up and see what you have coming.</p>
  68. <p>If there's anything coming up where we can help, I'm happy to put a quote together or set up a quick call. You can grab a time <a href="https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci">here</a>.</p>
  69. <p>Thanks again for being a Partner Client!</p>
  70. </div>
  71. ```