Cover of the (ill)LUMENation brand guidelines: the wordmark in pink, orange and marigold on off-black, with the tagline From the dark, made visible
Piece 01

(ill)LUMENation

Brand guidelines · concept · 16:9

A design studio's identity built on one idea: LUMEN sits inside acknowledged darkness, and the whole system moves from off-black into colour.

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Cover of the Gold Rush Detailing brand guidelines: the gold coupe-and-foam mark and wordmark on ink, with the tagline We bring the shine to you.
Piece 02

Gold Rush Detailing

Brand guidelines · brand design and visual identity guidelines done for a friend's business that has since closed. · 16:9

A premium mobile detailing identity for the Richmond and Katy area: gold on ink, a serif that reads as care, and a system that covers vehicles, print web.

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