- Format
- Brand guidelines
- Status
- Brand Design and visual identity guidelines done for a friend's business that has since closed.
- Year
- 2025
- Made with
- Illustrator, HTML and CSS
- Guidelines
- PDF, 21.5 MB
A premium mobile detailing identity for the Richmond and Katy area: gold on ink, a serif that reads as care, and a system that covers vehicles, print web.
Mobile detailing sells one promise, the shop-quality result in the customer's driveway, so the brand rests on that line and nothing louder. Gold stays scarce so it stays precious: mostly ink, gold for the mark and the active state, cream for light grounds. Playfair carries the headlines at weight 400 so the premium note comes from contrast, not from bold. Montserrat does the interface work. The deck covers three lockups, six colour treatments, clear space, misuse, components, and the brand on the web, on a vehicle and in print.
