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Matt Guerra
  1. 01AI & Automation
  2. 02Photography
  3. 03Design
  4. 04About
  5. 05Notes
  6. 06Contact
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Email-1-Drafting-Prompt.md

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06-Resources/Email-1-Drafting-Prompt.md

  1. ---
  2. type: drafting-prompt
  3. scope: 06-Resources
  4. tags:
  5. - first-email
  6. - drafting-prompt
  7. - check-in
  8. - outreach
  9. created: 2026-06-17
  10. updated: 2026-09-28
  11. aliases:
  12. - "Email 1 Resource Bullets Prompt"
  13. - "Email-1_Bullet-3-OPTIONS"
  14. ---
  16. # Email 1: Resource Bullets Drafting Prompt
  18. Generates this quarter's three "newest products & resources" bullets for [[Email-Success-CheckIn-1-Full]] and returns the **complete email as Bitrix-ready HTML**.
  20. ## What this does
  22. The third "We'd love to" bullet in Email 1 shares a few new Meridian resources. Those three sub-bullets (`{{BULLET 1}}`, `{{BULLET 2}}`, `{{BULLET 3}}` in the template) change every quarter. Everything else in the email is approved, fixed copy.
  24. This prompt takes the quarter's links, writes the three bullets in Matt's voice from the actual pages, drops them into the template, and hands back the full email HTML ready to paste into Bitrix. (Older note name: "Bullet 3 options", same thing. "Bullet 3" = the third *We'd love to* item, which expands into these three sub-bullets.)
  26. > [!note] Portfolio copy
  27. > The Meridian URLs below use the reserved `.example` domain, so they will not resolve here. The method (fetch, source every claim, assemble) is the point of the note.
  29. ## How to run it each quarter
  31. 1. Update **This Quarter's Links** below (2–4 links; three is the norm).
  32. 2. Run this note in the quarterly-outreach project (or paste the whole thing to Claude).
  33. 3. Claude fetches each page, drafts the bullets, and assembles the full [[Email-Success-CheckIn-1-Full]] HTML.
  34. 4. Copy the HTML output into the Bitrix email body. Set the subject from the template. `{Client Name}` and the personalization line stay as merge/placeholder fields, filled per recipient at send.
  36. ---
  38. ## Your task (instructions to Claude)
  40. You are drafting the quarterly resource bullets for Meridian Display Co.'s Email 1 (Check-In) and assembling the full email as HTML.
  42. **For each link in This Quarter's Links:**
  44. - Fetch the page. Write the bullet *only* from what's actually on it.
  45. - Lead with the bold, linked page or product name, then a colon and one benefit-led sentence: what it does for the client, not just what it is.
  46. - Add 2–4 sub-bullets pulling concrete specifics from the page (features, sizes, options, savings, price drops). Pull real numbers where the page gives them.
  47. - Keep it scannable: one sentence plus a few short sub-bullets. Match the Examples below for length and rhythm.
  49. **Then assemble:** take the HTML from [[Email-Success-CheckIn-1-Full]], replace `{{BULLET 1}}` / `{{BULLET 2}}` / `{{BULLET 3}}` with your drafted bullets (as nested `<li>` items), and output the complete email HTML. Leave `{Client Name}` and the `{{PERSONALIZE...}}` line as placeholders; those are per-recipient, filled at send.
  51. ### Voice & rules
  53. - **Meridian brand voice:** professional, helpful, consultative. Sell the benefit, not the feature.
  54. - **Write like Matt, not like AI.** Use the `matt-guerra-email` skill as the voice reference.
  55. - **No AI tells.** No em dashes (use commas, parentheses, or two sentences). Never use *leverage, seamless, ensure, utilize, delve, elevate, robust,* or *navigate*. (Numeric en dashes in ranges like 10–15 or 201–500 are fine.)
  56. - **Everything sourced.** Don't fabricate a feature, spec, price, or claim. If a detail isn't on the page, leave it out, or mark `[TBD: ...]` if it's load-bearing and you can't confirm it. Verify each URL resolves before using it.
  57. - **Don't touch the approved copy.** Only fill the three bullets. The rest of the email is verbatim.
  59. ### Output format
  61. Each bullet, as it sits inside the template's nested `<ul>`:
  63. ```html
  64. <li style="margin-bottom:12px;"><a href="PAGE_URL"><strong>Page Name</strong></a>: one benefit-led sentence.
  65. <ul>
  66. <li style="margin-bottom:6px;">Concrete point from the page</li>
  67. <li style="margin-bottom:6px;">Concrete point from the page</li>
  68. </ul>
  69. </li>
  70. ```
  72. Then output the **full email**: the entire [[Email-Success-CheckIn-1-Full]] HTML with the three bullets dropped in, ready to paste straight into Bitrix.
  74. ---
  76. ## This Quarter's Links
  78. *Update each quarter. 2–4 links.*
  80. | # | Page Name | URL |
  81. | --- | --------------------- | -------------------------------------------------------------------------------------------------- |
  82. | 1 | Modular Booth Planner | https://meridiandisplay.example/modular-booth-planner?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci |
  83. | 2 | Bulk Buy and Storage | https://meridiandisplay.example/bulk-buy-storage?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci |
  84. | 3 | Design Studio | https://meridiandisplay.example/design-studio?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci |
  86. ---
  88. ## Examples (the gold standard for format & voice)
  90. **Example 1**
  92. > [Design Studio](https://meridiandisplay.example/design-studio): More ways to get your artwork done, so you can create exactly what you need, faster and easier.
  93. > - Several design paths to fit every workflow and timeline
  94. > - Meridian designers available when you want expert help
  95. > - Customizable templates with live previews for hands-on editing
  97. **Example 2**
  99. > [Harlow Ridge Homes Case Study](https://meridiandisplay.example/case-studies/harlow-ridge): See how a multi-community home builder planned a full season of signage and event displays in one pass.
  100. > - One planning session covered every model-home opening on the calendar
  101. > - Bulk order stored with us and shipped community by community
  102. > - Fewer rush orders, and one point of contact for all of it
  104. **Example 3**
  106. > [Modular Booth Planner](https://meridiandisplay.example/modular-booth-planner): Build a trade show booth that looks the part without breaking the budget, using lightweight aluminum frames and tension fabric graphics that go together without tools.
  107. > - Fully configurable modular system, any footprint
  108. > - Tool-free frames for fast setup and teardown
  109. > - Optional lighting, TV mounts, counters, and accessories
  110. > - Available in 10x10, 10x20, and fully custom booth sizes
  112. **Example 4**
  114. > [Backlit Walls in the Modular Booth Planner](https://meridiandisplay.example/modular-booth-planner): Our brightest booth option, for exhibitors who want maximum visual impact with a clean, modern look.
  115. > - Full-color fabric graphics lit evenly from behind
  116. > - Tall, lightweight frames with tool-free assembly
  117. > - Compact packing for lower freight and handling costs
  118. > - Options for counters, shelving, and TV mounts
  120. **Example 5** (theme bundle, with nested product points)
  122. > [Deeper Quantity Discounts on Our Best Sellers](https://meridiandisplay.example/bulk-buy-storage): For larger orders and multi-location promotions, our quantity pricing now steps down further, so the more you order, the more you save. A look at what's already live:
  123. > - Feather flags:
  124. > - 201–500 units: a lower per-unit price
  125. > - 501+ units: our deepest per-unit price
  126. > - Canopy tents:
  127. > - 51–200 units: a lower per-unit price
  128. > - 201+ units: our deepest per-unit price
  130. **Example 6** (price drop + best-seller list)
  132. > New Lower Pricing on Popular Displays: We've lowered the starting price on one of our most premium display options, making high-impact visuals easier to justify:
  133. > - LED poster displays: now starting at $3,950 (previously $5,400)
  134. >
  135. > Best-selling booths (every one configurable in the [Modular Booth Planner](https://meridiandisplay.example/modular-booth-planner)):
  136. > 1. Backlit modular walls: vivid graphics with even illumination, built to stand out in large halls.
  137. > 2. Modular lightbox counters: a bright, compact centerpiece that packs down small.
  138. > 3. Tool-free modular kits: a trade show classic, rebuilt for full customization and easy assembly.
  139. > 4. All-in-one booth kits: a popular package for an impressive yet affordable show.
  141. ---
  143. ## Reference: link library
  145. Pages cleared for first-email links, if you need to swap one in. Verify the URL resolves before using it.
  147. | Page | URL |
  148. | ----------------------------- | ---------------------------------------------------------- |
  149. | Modular Booth Planner | https://meridiandisplay.example/modular-booth-planner |
  150. | Bulk Buy and Storage | https://meridiandisplay.example/bulk-buy-storage |
  151. | Design Studio | https://meridiandisplay.example/design-studio |
  152. | Harlow Ridge Homes case study | https://meridiandisplay.example/case-studies/harlow-ridge |
  153. | Introductory call (booking) | https://book.meridiandisplay.example/intro-call |
  155. Product pages (banners, feather flags, canopy tents, retractable stands, backdrops, pop-up and tension fabric displays) get added here once each page is cleared for outreach.