Nell Kettering_email-2.md

05-Outputs/Second Email/04 - Sent/Nell Kettering_email-2.md

1. ---
2. type: outreach-draft
3. client: "Nell Kettering"
4. client_stub: "[[Nell Kettering]]"
5. company: "Larch Coffee Roasters"
6. segment: "Palladium Partner"
7. outreach_type: Check-In
8. sequence_step: 2
9. bitrix_deal_id: 400908
10. bitrix_stage: "Quarterly Check-In / Second Email Sent [C36:EXECUTING]"
11. follows_up: "[[Nell Kettering_email-1]]"
12. template: "[[Email-Success-CheckIn-2-Followup]]"
13. routing: "05-Outputs/Second Email/04 - Sent"
14. drafted_by: Matt (hello@meridiandisplay.example)
15. drafted_date: 2026-08-10
16. email_approved: "2026-08-11"
17. tags:
18. - outreach
19. - email-draft
20. - check-in
21. - follow-up
22. - second-email
23. ---
25. # Second Email (Draft): Nell Kettering (Larch Coffee Roasters)
27. > **No signature block** in this draft, per Matt (Gmail appends it).
28. > Per [[Email-2-Drafting-Prompt]], Email 2 carries **no footer image block**: it is the lighter follow-up.
29. > Bitrix deal 400908, sitting in **Second Email Sent [C36:EXECUTING]** as of 2026-08-10.
31. Segment: [[Palladium-Partner]] · Play: [[Check-In-Outreach]] · Source stub: [[Nell Kettering]]
33. ---
35. **Subject:** Quick follow-up on planning ahead
36. **Preview:** Worth a quick look before your next order?
38. Hi Nell,
40. Thanks again for the call last week. You mentioned the wholesale program was getting close, so I wanted to follow up while you're planning how Larch shows up at those first tastings.
42. At this stage, many teams we work with start looking ahead at upcoming projects, events, or larger orders, and this is usually where planning earlier makes the biggest difference.
44. By aligning things in advance, partners are able to reduce costs, avoid last-minute rush orders, and simplify how displays are handled across locations. Some have trimmed their yearly display spend noticeably just by planning their orders in bulk.
46. Here's a quick example that may be relevant: [the Harlow Ridge Homes case study](https://meridiandisplay.example/case-studies/harlow-ridge?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2).
48. And a few updates that might be useful depending on what you have coming up:
50. - [**Modular Booth Planner**](https://meridiandisplay.example/modular-booth-planner?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2): sketch a 10x20 online and change it as your show list grows.
51. - [**Bulk Buy and Storage**](https://meridiandisplay.example/bulk-buy-storage?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2): order once, we hold it, and it ships to each event when you need it.
52. - [**Design Studio**](https://meridiandisplay.example/design-studio?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2): templates with live previews, and free revisions for partners.
54. If this is something you're currently working through, I'd be happy to connect briefly and explore where we might be able to support. You can book a time [here](https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2).
56. If now is not the right time, feel free to let me know when planning typically starts on your end and I can follow up closer to that window.
58. ---
60. ## Follow-up basis & sources
61. Callback to Nell's phone reply (stub Human Notes). The wholesale launch was announced 2026-08-20, after this send; the callback only repeats what she told Matt.
63. ## Status
64. Sent 2026-08-11. Next step on the stub: call in October.
66. ## Bitrix HTML
68. ```html
69. <!-- Subject: Quick follow-up on planning ahead -->
70. <div>
71. <span style="display:none; max-height:0; overflow:hidden; mso-hide:all;">Worth a quick look before your next order?</span>
72. <p>Hi Nell,</p>
73. <p>Thanks again for the call last week. You mentioned the wholesale program was getting close, so I wanted to follow up while you're planning how Larch shows up at those first tastings.</p>
74. <p>At this stage, many teams we work with start looking ahead at upcoming projects, events, or larger orders, and this is usually where planning earlier makes the biggest difference.</p>
75. <p>By aligning things in advance, partners are able to reduce costs, avoid last-minute rush orders, and simplify how displays are handled across locations. Some have trimmed their yearly display spend noticeably just by planning their orders in bulk.</p>
76. <p>Here's a quick example that may be relevant: <a href="https://meridiandisplay.example/case-studies/harlow-ridge?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2">the Harlow Ridge Homes case study</a>.</p>
77. <p>And a few updates that might be useful depending on what you have coming up:</p>
78. <ul>
79. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/modular-booth-planner?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2"><strong>Modular Booth Planner</strong></a>: sketch a 10x20 online and change it as your show list grows.</li>
80. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/bulk-buy-storage?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2"><strong>Bulk Buy and Storage</strong></a>: order once, we hold it, and it ships to each event when you need it.</li>
81. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/design-studio?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2"><strong>Design Studio</strong></a>: templates with live previews, and free revisions for partners.</li>
82. </ul>
83. <p>If this is something you're currently working through, I'd be happy to connect briefly and explore where we might be able to support. You can book a time <a href="https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2">here</a>.</p>
84. <p>If now is not the right time, feel free to let me know when planning typically starts on your end and I can follow up closer to that window.</p>
85. </div>
86. ```