Cassius Alcott_email-2.md

05-Outputs/Second Email/03 - Unsent/Cassius Alcott_email-2.md

1. ---
2. type: outreach-draft
3. client: "Cassius Alcott"
4. client_stub: "[[Cassius Alcott]]"
5. company: "Kestrel Events"
6. segment: "Palladium Partner"
7. outreach_type: Check-In
8. sequence_step: 2
9. bitrix_deal_id: 400853
10. bitrix_stage: "Quarterly Check-In / First Email Sent [C36:PREPAYMENT_INVOIC]"
11. follows_up: "[[Cassius Alcott_email-1]]"
12. template: "[[Email-Success-CheckIn-2-Followup]]"
13. routing: "05-Outputs/Second Email/03 - Unsent"
14. drafted_by: Matt (hello@meridiandisplay.example)
15. drafted_date: 2026-09-22
16. email_approved: "2026-09-22"
17. tags:
18. - outreach
19. - email-draft
20. - check-in
21. - follow-up
22. - second-email
23. ---
25. # Second Email (Draft): Cassius Alcott (Kestrel Events)
27. > **No signature block** in this draft, per Matt (Gmail appends it).
28. > Per [[Email-2-Drafting-Prompt]], Email 2 carries **no footer image block**: it is the lighter follow-up.
29. > Bitrix deal 400853, sitting in **First Email Sent [C36:PREPAYMENT_INVOIC]** as of 2026-09-22.
31. Segment: [[Palladium-Partner]] · Play: [[Check-In-Outreach]] · Source stub: [[Cassius Alcott]]
33. ---
35. **Subject:** Quick follow-up on planning ahead
36. **Preview:** Worth a quick look before your next order?
38. Hi Cassius,
40. Just wanted to follow up in case my last email got missed. I saw Kestrel is producing the fall home and garden show at the county expo center, which sounds like a big one to pull together.
42. At this stage, many teams we work with start looking ahead at upcoming projects, events, or larger orders, and this is usually where planning earlier makes the biggest difference.
44. By aligning things in advance, partners are able to reduce costs, avoid last-minute rush orders, and simplify how displays are handled across locations. Some have trimmed their yearly display spend noticeably just by planning their orders in bulk.
46. Here's a quick example that may be relevant: [the Harlow Ridge Homes case study](https://meridiandisplay.example/case-studies/harlow-ridge?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2).
48. And a few updates that might be useful depending on what you have coming up:
50. - [**Modular Booth Planner**](https://meridiandisplay.example/modular-booth-planner?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2): sketch a 10x20 online and change it as your show list grows.
51. - [**Bulk Buy and Storage**](https://meridiandisplay.example/bulk-buy-storage?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2): order once, we hold it, and it ships to each event when you need it.
52. - [**Design Studio**](https://meridiandisplay.example/design-studio?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2): templates with live previews, and free revisions for partners.
54. If this is something you're currently working through, I'd be happy to connect briefly and explore where we might be able to support. You can book a time [here](https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2).
56. If now is not the right time, feel free to let me know when planning typically starts on your end and I can follow up closer to that window.
58. ---
60. ## Follow-up basis & sources
61. Callback cites the fall home and garden show (Kestrel's show page, found in the 2026-09-22 enrichment). Sources: https://www.kestrelevents.example/shows/home-garden-fall
63. ## Status
64. Approved 2026-09-22 and queued. Send from Bitrix; the deal moves to Second Email Sent on send.
66. ## Bitrix HTML
68. ```html
69. <!-- Subject: Quick follow-up on planning ahead -->
70. <div>
71. <span style="display:none; max-height:0; overflow:hidden; mso-hide:all;">Worth a quick look before your next order?</span>
72. <p>Hi Cassius,</p>
73. <p>Just wanted to follow up in case my last email got missed. I saw Kestrel is producing the fall home and garden show at the county expo center, which sounds like a big one to pull together.</p>
74. <p>At this stage, many teams we work with start looking ahead at upcoming projects, events, or larger orders, and this is usually where planning earlier makes the biggest difference.</p>
75. <p>By aligning things in advance, partners are able to reduce costs, avoid last-minute rush orders, and simplify how displays are handled across locations. Some have trimmed their yearly display spend noticeably just by planning their orders in bulk.</p>
76. <p>Here's a quick example that may be relevant: <a href="https://meridiandisplay.example/case-studies/harlow-ridge?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2">the Harlow Ridge Homes case study</a>.</p>
77. <p>And a few updates that might be useful depending on what you have coming up:</p>
78. <ul>
79. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/modular-booth-planner?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2"><strong>Modular Booth Planner</strong></a>: sketch a 10x20 online and change it as your show list grows.</li>
80. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/bulk-buy-storage?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2"><strong>Bulk Buy and Storage</strong></a>: order once, we hold it, and it ships to each event when you need it.</li>
81. <li style="margin-bottom:6px;"><a href="https://meridiandisplay.example/design-studio?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2"><strong>Design Studio</strong></a>: templates with live previews, and free revisions for partners.</li>
82. </ul>
83. <p>If this is something you're currently working through, I'd be happy to connect briefly and explore where we might be able to support. You can book a time <a href="https://book.meridiandisplay.example/intro-call?utm_source=outreach&utm_medium=email&utm_campaign=quart_ci2">here</a>.</p>
84. <p>If now is not the right time, feel free to let me know when planning typically starts on your end and I can follow up closer to that window.</p>
85. </div>
86. ```