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Matt Guerra
  1. 01AI & Automation
  2. 02Photography
  3. 03Design
  4. 04About
  5. 05Notes
  6. 06Contact
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mattrguerra/meridian-outreach-vaultmainPrivate on GitHub, published here in full

Founder-CEO-Call-Script.md

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02-Outreach/Call-Scripts/Founder-CEO-Call-Script.md

  1. ---
  2. type: call-script
  3. scope: 02-Outreach
  4. audience: "Platinum+ to Rhodium Partners"
  5. outreach_play: Executive Outreach
  6. tags: [outreach, call-script, executive]
  7. created: 2026-06-16
  8. updated: 2026-09-28
  9. ---
  11. # Call Script: Founder / CEO Executive Outreach
  13. Source: the original outreach design doc, not included in this repo (see [[Source-Documents]]). Approved copy, kept as written. Pairs with [[Email-Founder-CEO-1]] for [[Executive-Outreach]]. The caller is Nora Lindqvist (owner / general manager).
  15. ## Conversations during the virtual call or follow-up emails (approved copy)
  17. - Ice-breaker: Quick change background (LinkedIn check and connect first before the call)
  18. - How’s it going with your “... (products ordered)”? Did they work out the way you planned? Any issues we can help with?
  19. - Did anyone on my team or any of our processes leave you a good impression?
  20. - Looking back, if Meridian could improve one thing, what would it be?
  21. - Exchanging some industry trends, we observed “your industry… big names drop, research first.” Then ask: “What new trends have you observed in your industry recently?”
  22. - What challenges were you facing at work? Any friction points or needs we can help with?
  23. - Optional: What’s new with Meridian. A. Did you know we can now plan a full booth for you with the Modular Booth Planner, and handle bulk orders with storage and multi-location fulfillment? https://meridiandisplay.example/modular-booth-planner | https://meridiandisplay.example/bulk-buy-storage
  24. - “What made you choose Meridian over other vendors?”
  25. - If we want to be on the vendors list of “...Industry”, what do you think is the best approach?
  27. ### End of the conversation (approved copy)
  29. “Thank you, (First Name), for your time today. I’ve noted all your feedback. It’s always so great to talk with Meridian partners! I’ll follow up to make sure everything’s on track. If anything else comes up, you can always contact me directly here at Meridian Display Co. All the best to your work and life, we’ll talk again soon.”